Behind the HYPE: How Oakley Cemented Its Place in Sports, Fashion and Beyond

California-based Oakley counts its first big success in the '90s, having tackled a slew of collaborations with major athletes including Michael Jordan at the time. One of the brand's most loyal wearers, Dennis Rodman, even donned a pair courtside and in his role as Yaz in the 1997 cult film favorite Double Team. The eyewear mainstay continues to attract a star-studded clientele with Kim Kardashian, Bad Bunny and Pharrell Williams owning several pairs from the brand's longstanding franchise of pe...